E-commerce Overview

E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. This industry has transformed the way businesses operate, providing a platform for online transactions and enabling global market reach. E-commerce encompasses various models, including business-to-consumer (B2C), business-to-business (B2B), and consumer-to-consumer (C2C) transactions. It leverages technology to streamline the shopping experience, making it convenient for consumers to browse, purchase, and receive products or services online.

 

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